#1 Bestseller & Critically-Acclaimed


Your law firm is a business. Learning how to operate a law firm successfully is one of the many things they did not teach us in law school. (Learning how to actually create and grow a business would be a much more useful lesson than the rule against perpetuities, but I digress.) Taking the time to learn how to leverage marketing to your advantage can bring astronomical benefits to your firm. While word-of-mouth referrals are still helpful to many attorneys, the most successful lawyers recognize the importance of utilizing the internet to its fullest by developing a solid digital marketing strategy. Long gone are the days of newspaper and phonebook advertisements. If you have not already started thinking about your firm’s digital marketing strategy, now is the time. I wrote Click Magnet to help lawyers understand the importance of online marketing, demystify SEO, and create a plan to harness the power of organic traffic through a detailed step-by-step roadmap they can implement themselves.


“This book is an engaging breakdown of how law firms can create a comprehensive digital media strategy. It makes the concepts of SEO and online marketing easy to understand for even the most tech-averse.”
Natalie Bahmanyar, Research Project Manager, Evolve the Law, a division of Above the Law

“Imagine seeing your firm consistently at the top of the search results in Google, ahead of your fiercest competitors. Click Magnet gives you a step-by-step guide to make it happen. Annette Choti explains in simple terms how to set up your website, appease Google and its army of bots, and put your SEO in order, so you can grow your practice. Click Magnet gives you clarity, a path, and the tools you need to grow your business.”
Karen Dunn Skinner, Attorney and Global Advisor to the International Institute of Legal Project Management

“If you’re a solo or small law firm owner, you need this book in your library!”
Kailey Jacomet, Esq., Attorney & Founder, Lawstyle

“A resource you will want to refer to time and time again. Written by an attorney for attorneys. Well done!”
Faye GelbHer Legal Global podcast

“Annette Choti takes the overwhelming concept of digital marketing and SEO, and simplifies it into small, actionable, and obtainable steps that any small or solo law firm can accomplish. Her witty and relatable approach makes this not just a must-read, but a fun read as well.”
Chris Majernik, Lawsome Digital

“If you read one book about legal marketing—make it this one!”
Vanessa Shaw, CEO & Founder, The Business Growth Academy


Annette Choti, Esq. has over twenty years of combined legal and digital marketing experience. She founded Law Quill, a full-service digital marketing agency for law firms. Annette has been a featured speaker in both the United States and Canada. She creates and hosts the Legal Marketing Lounge podcast. Annette used to do theatre and professional comedy, which is not so far from the law, if we are all being honest. She lives in Missouri with her supportive husband and amazing daughter. Connect with Annette at to learn more.Click Magnet: The Ultimate Digital Marketing Guide For Law Firms is the step-by-step guide you have been looking for to grow your law firm online. Unlike other books that give a brief overview of search engine optimization (SEO) and offer some generalized digital marketing ideas, Click Magnet provides a comprehensive roadmap that an attorney can implement to grow online and gain more clients. Written by Annette Choti, Esq., Click Magnet encompasses two decades of legal and digital marketing experience combined.