Law Quill: A Concierge Legal Marketing Agency

Discover Your Signature Strategy

case study

Law Quill & Betz & Port

Elevating a Strong Brand Through Strategic Website Storytelling

  • The Challenge: A strong brand, clear reputation, and a growing presence both online and in their community. However, their website wasn’t fully reflecting that strength.
  • The Solution: Let Betz & Port’s existing brand do the talking, while giving it the structure and visibility it deserved.
  • THE RESULTS: The redesigned site now reflects the firm clients already know and trust.

I have been working with Law Quill for almost two years, and the experience has been exceptional. Their team is patient, flexible, and incredibly responsive. From their SEO strategy and written content to new service offerings, marketing trends, and reporting—everything has been top tier.

Kimberly Mullinax
Law Firm General Manager, King Law

The Challenge

King Law’s prior marketing investments did not support the scale of growth they had envisioned.

The firm received general, one-size-fits-all tactics that were not built around their business goals. The traffic they did generate often came from the wrong audiences or converted at a lower rate.

Their growth depended on capturing more of their local market, increasing the quality of inquiries, and ensuring that every marketing dollar supported profitable expansion.

That is where the transformation began.

If you're looking for a marketing partner where you have direct access to the team and can build a true working relationship, Law Quill is an excellent fit. Highly recommend.

Kimberly Mullinax
Law Firm General Manager, King Law

The Solution

We provided direct, honest feedback, developed a strategy as a partner in conjunction with the King Law team, and then got to work!

  • Technical SEO improved site performance and search engine crawlability.
  • Content marketing strategy with targeted blog content addressing client pain points.
  • Location page optimization to dominate local search results.
  • Strategic link building to boost domain authority and local relevance.
  • Local service ads (LSAs) to capture immediate visibility for high-intent searches.
  • Targeted campaigns focused on qualified lead generation.

This is the true strength of a concierge,
white-glove marketing partner that works closely with your law firm and delivers real results.

Annette ChotI, ESQ.
Founder & CEO, Law Quill

The Results

King Law achieved exceptional growth through strategic search marketing.

The comprehensive local SEO and paid advertising approach delivered immediate ROI, with the revenue created in just 3 months more than covering annual marketing fees.

With our guidance, they generated a 34% increase in search-driven client acquisition and six figures of additional search-related revenue in just 3 months.

We're excited to continue building this partnership and work toward more targeted keywords and qualified leads!

Kimberly Mullinax
Law Firm General Manager, King Law