Law Quill: A Concierge Legal Marketing Agency

Discover Your Signature Strategy

case study

Loughlin Law P.A. Logo
  • The Challenge: Loughlin Law’s online visibility did not match the strength of their established reputation in estate planning.
  • The Solution: We built a focused search marketing strategy designed to strengthen local visibility, reach high-intent estate planning prospects, and drive more qualified inquiries.
  • THE RESULTS: A 104% increase in search-driven clicks, a 145% increase in overall online visibility, consistent top 3 Google Map Pack rankings, and revenue that more than covered their annual marketing investment.

Law Quill & Loughlin Law, PA

Our focused search marketing strategy helped Loughlin Law increase search-driven clicks by 104%, grow online visibility by 145%, and consistently rank in the top 3 Google Map Pack.

Loughlin Law’s reputation in estate planning was already well established. They had built trust within their community, guided families through important life decisions, and provided thoughtful, reliable counsel around wills, trusts, and long term planning. Their presence and credibility continued to grow offline.

However, when individuals in their region searched online for estate planning guidance, the firm was not consistently appearing at the moments that mattered most. As a result, valuable opportunities to connect with high intent prospective clients were being missed.

Loughlin Law needed a search marketing strategy that would position them in front of individuals and families precisely when they were making critical planning decisions. Their prior marketing efforts did not align with the level of growth they were capable of achieving.

For a practice like estate planning, growth depends on reaching the right audience at the right time, building trust early, and ensuring that each interaction reflects both accuracy and care.

Loughlin Law needed to strengthen their visibility within their local market, improve the quality of inbound inquiries, and ensure that their marketing efforts supported sustainable, profitable growth. That is where the transformation began.

0 %

Increase in Clicks to the Website in the past Two Years

# 0

in the Map Pack on Google

0 %

Increase in Online Visibility in the Past Two Years

The Challenge

Loughlin Law’s Online Visibility Did Not Match The Strength Of Their Reputation.

The firm had built deep trust in estate planning, but was not consistently appearing when prospective clients searched online. Families looking for guidance around wills, trusts, probate, and long-term planning were often making decisions before finding the firm.

Their growth depended on strengthening local visibility, reaching high-intent prospects at the right moment, and turning online searches into meaningful client inquiries.

That is where strategy turned into momentum.

Since working with Law Quill, our online visibility has improved tremendously, and we're consistently connecting with the right clients at the right time.

NICOLE LOUGHLIN, ESQ.
OWNER, LOUGHLIN LAW, P.A

The Solution

We aligned strategy, SEO, and execution to help Loughlin Law connect with more qualified estate planning clients.

  • Technical SEO improved site performance and search engine crawlability.
  • Content marketing strategy focused on estate planning topics clients actively search for, including wills, trusts, probate, and asset protection.
  • Location page optimization to strengthen visibility in their local market and surrounding communities.
  • On-page optimization targeting estate planning and location-specific keywords to capture high-intent searches.
  • Strategic Link Building o increase domain authority and reinforce local relevance.
  • Targeted campaigns designed to drive qualified leads, not just traffic.

This is the true strength of a concierge,
white-glove marketing partner that works closely with your law firm and delivers real results.

Annette ChotI, ESQ.
Founder & CEO, Law Quill

The Results

Loughlin Law Achieved Exceptional Growth Through Strategic Search Marketing.

The comprehensive local SEO and paid advertising strategy delivered measurable growth, increasing search-driven clicks by 104% and overall online visibility by 145% over the past two years.

With stronger local visibility and a more targeted search presence, Loughlin Law now consistently appears in the top 3 Google Map Pack, helping them reach high-intent prospects at the moments that matter most.

The revenue generated more than covered their annual marketing investment.