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If you are developing a website or learning about SEO practices, you have probably heard about meta tags. Meta tags are pieces of text that summarize the page’s content. A typical user might not even notice the existence of some meta tags, since they sit in the shadowy source code instead of in the spotlight. These short little phrases may seem insignificant, but meta tags actually play a key role in SEO and in attracting traffic to your website. It is essential to know more about meta tags for law firm websites, so your business can use this tool to your advantage.
Benefits of Meta Tags
The purpose of meta tags is to communicate the nature of the page content, in a way that the search engines can recognize. Two types of meta tags are especially key for optimizing your website pages: title tags and meta description tags. Using these effectively brings a few choice benefits:
- Increases click-through rate. Optimizing meta tags increases your click-through rate, which translates into higher rankings.
- Helps the search engine. Another reason why they are important is because they give the search engine a summary of your page, and your material is indexed properly by Google.
- Gets the word out. Meta tags are spread around by social media sites and other websites, which may use your title tags as headlines.
Using meta tags for law firm websites is one way to boost the site’s visibility and ranking in search engine results. No business that produces and promotes content should neglect meta tags, because meta tags are a key part of a solid SEO marketing strategy.They influence how many visitors will be drawn to click through to your law firm website. In turn, this impacts your traffic, website engagement and rankings. Using meta tags properly can also influence non-traditional searches, such as: Google image search and voice searches.
Tips for Killer Title Tags
Title tags are important, because they give searchers a quick and concise peek into the content of your page, and why it might match their query. It’s the top piece of information that influences a user whether or not to click and land on your page. Craft killer title tags with these things in mind:
Create Unique, Brief Titles
It is crucial to create unique titles for each page, to set them apart from each other and avoid duplicate content. Your descriptive title should be concise and best kept to a limit of 60 characters.
Place Keyword at the Front
Place your keyword at the beginning of the title tag, so it will grab the user’s attention. Studies show that people tend to focus on the first two words of a headline. Putting your keyword at the beginning of the title will expand your chances of a click through to your website.
Match Search Intent
It is critical to match the search intent, and your title plays a key role in this. The keyword you choose is what searchers truly want. Are they looking for legal information? Do they want to visit a website? Match the title with what your content offers. To get an idea of how to craft your title, enter a search term on Google and view the results page. This offers a pattern of how titles work, and you can craft your own titles accordingly. SEO plugins and tools are also helpful in showing you the top results for any keyword.
Use Power Words
After you have chosen your keyword and matched the intent, select power words that will set your title apart from others. Power words evoke curiosity, desire, trust and a host of other emotions. These strong, rich words amp up your title and increase its effectiveness by:
- Evoking curiosity. Curiosity is one of the most powerful triggers, and people find words like “reveals”, “strange”, “unexplained” and “ridiculous” hard to resist.
- Triggering emotion. Users resonate with emotion more than words, so create titles that refer to typical emotions connected with legal issues. Words that inspire trust include: authentic, guaranteed and certified. Although the best titles contain emotion-triggering words, keep it balanced and avoid making your titles sound like clickbait.
Tips for Killer Meta Descriptions
Meta descriptions are also crucial for law firm websites, because they aim to present a concise content summary of the page. They work like a pitch to convince the user that this might be the page they are looking for. Meta description tags are helpful and are often used for Google’s page snippets, but they do not influence a page’s ranking. However, well-written meta descriptions can bring more traffic to your law firm website, so keep these things in mind:
Write Unique Descriptions
Every piece of content on your law firm website should have a unique meta description, that is precise and does not sound bland, vague or generic. Just like other ad copy, meta tags for law firm websites should be written in the active, not passive voice. Energetic descriptions written in clear, simple language inspires consumers to take action.
Use Power Words
Just like title tags, your meta descriptions should be packed with power words and emotional triggers, and you have more space to do it. Meta description tags are more wordy than title tags, ideally from 120-158 characters long.
Spotlight Your Brand
It may seem like a challenge to present your brand in a 158 character description, but it all comes down to the voice you use. Make your description eye-catching, and possibly humorous, if it fits your brand. Ask yourself, “Does this description sound like our brand, someone else’s or does it sound generic?” If unsure about your title tag or meta description, you can check it here. If you view the stats, and it doesn’t seem to be working, you can always alter your meta description.
Focus on the User
A meta description is not an opportunity to self-promote, it is all about helping consumers find what they need. Represent your material accurately, and provide only relevant information that gives value to searchers. Do not try to force promotional information into a description if it is unrelated to the topic, and do not try to say too much, because this may bog down the user. View the page you are describing, then work out the minimum information you need to give to usher the user to your page.
How Law Quill Can Help
Meta tags play a crucial role in attracting visitors to that law firm website you have worked so hard to produce. When creating meta tags, it is important to make your stand out, so you can use them as strategic marketing tools. Meta tags for law firm websites do not have to be a mysterious part of SEO. They function like rich, brief and precise signposts, pointing to your pages. Once you start creating killer meta tags, you can attract more traffic to your content, boost your rankings and bring in more leads.
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