Law Quill | How To Create Killer Meta Tags For Your Law Firm's Website

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If you are developing a website or learning about SEO practices, you have probably heard about meta tags. Meta tags for your law firm’s website are pieces of text that summarize the page’s content. A typical user might not even notice the existence of some meta tags, since they sit in the shadowy source code instead of in the spotlight. These short little phrases may seem insignificant, but meta tags actually play a key role in SEO and in attracting traffic to your law firm’s website. It is essential to know more about meta tags for law firm websites, so your business can use this tool to your advantage. 

Benefits of Meta Tags for Your Law Firm’s Website 

The purpose of meta tags for your law firm’s website is to communicate the nature of the page content, in a way that the search engines can recognize. Two types of meta tags are especially key for optimizing your website pages: title tags and meta description tags. Using these effectively brings a few choice benefits:

  • Increases click-through rate. Optimizing meta tags increases your click-through rate, which translates into higher rankings. 
  • Helps the search engine. Another reason why they are important is because they give the search engine a summary of your page, and your material is indexed properly by Google. 
  • Gets the word out. Meta tags are spread around by social media sites and other websites, which may use your title tags as headlines. 

Using meta tags for your law firm’s website is one way to boost the site’s visibility and ranking in search engine results. No business that produces and promotes content should neglect meta tags, because meta tags are a key part of a solid SEO marketing strategy.They influence how many visitors will be drawn to click through to your law firm website.  In turn, this impacts your traffic, website engagement and rankings. Using meta tags properly can also influence non-traditional searches, such as: Google image search and voice searches.

How to Create Killer Title Tags

Title tags are important, because they give searchers a quick and concise peek into the content of your page, and why it might match their query. It’s the top piece of information that influences a user whether or not to click and land on your page. Craft killer title tags with these things in mind:

Create Unique, Brief Titles

It is crucial to create unique titles for each page, to set them apart from each other and avoid duplicate content. Your descriptive title should be concise and best kept to a limit of 60 characters.  

Place Keyword at the Front

Place your keyword at the beginning of the title tag, so it will grab the user’s attention. Studies show that people tend to focus on the first two words of a headline. Putting your keyword at the beginning of the title will expand your chances of a click through to your website.

Match Search Intent

It is critical to match the search intent, and your title plays a key role in this. The keyword you choose is what searchers truly want. Are they looking for legal information? Do they want to visit a website? Match the title with what your content offers. To get an idea of how to craft your title, enter a search term on Google and view the results page. This offers a pattern of how titles work, and you can craft your own titles accordingly. SEO plugins and tools are also helpful in showing you the top results for any keyword.

Use Power Words

After you have chosen your keyword and matched the intent, select power words that will set your title apart from others. Power words evoke curiosity, desire, trust and a host of other emotions. These strong, rich words amp up your title and increase its effectiveness by:

  • Evoking curiosity. Curiosity is one of the most powerful triggers, and people find words like “reveals”, “strange”, “unexplained” and “ridiculous” hard to resist. 
  • Triggering emotion. Users resonate with emotion more than words, so create titles that refer to typical emotions connected with legal issues. Words that inspire trust include: authentic, guaranteed and certified. Although the best titles contain emotion-triggering words, keep it balanced and avoid making your titles sound like clickbait. 


How to Create Meta Descriptions

Meta descriptions are also crucial for law firm websites, because they aim to present a concise content summary of the page. They work like a pitch to convince the user that this might be the page they are looking for. Meta description tags are helpful and are often used for Google’s page snippets, but they do not influence a page’s ranking. However, well-written meta descriptions can bring more traffic to your law firm website, so keep these things in mind:

Write Unique Descriptions

Every piece of content on your law firm website should have a unique meta description, that is precise and does not sound bland, vague or generic. Just like other ad copy, meta tags for law firm websites should be written in the active, not passive voice. Energetic descriptions written in clear, simple language inspires consumers to take action. 

Use Power Words

Just like title tags, your meta descriptions should be packed with power words and emotional triggers, and you have more space to do it. Meta description tags are more wordy than title tags, ideally from 120-158 characters long. 

Spotlight Your Brand

It may seem like a challenge to present your brand in a 158 character description, but it all comes down to the voice you use. Make your description eye-catching, and possibly humorous, if it fits your brand. Ask yourself, “Does this description sound like our brand, someone else’s or does it sound generic?” If unsure about your title tag or meta description, you can check it here. If you view the stats, and it doesn’t seem to be working, you can always alter your meta description. 

Focus on the User

A meta tag for your law firm’s website is not an opportunity to self-promote, it is all about helping consumers find what they need. Represent your material accurately, and provide only relevant information that gives value to searchers. Do not try to force promotional information into a description if it is unrelated to the topic, and do not try to say too much, because this may bog down the user. View the page you are describing, then work out the minimum information you need to give to usher the user to your page. 

Law Quill | How To Create Killer Meta Tags For Your Law Firm's Website

What Is the Character Count for Meta Descriptions?

Technically, website owners may set meta descriptions at any length. However, Google tends to shorten these to between 155-160 characters long. Due to this, aim to write meta descriptions that provide sufficient information, while also keeping within this meta description character count limit. That said, the ideal length for meta descriptions can change depending on specific circumstances. This means it is generally best to think about how your meta descriptions can provide value to your visitors and improve the number of clicks, rather than focusing too much on the meta description character count.

Meta Tag Checker Options

According to freeCodeCamp, meta tags can improve a website’s SEO performance, making it important to check that this information is correct for your law firm’s website. Below are some meta tag checker options that can help improve your law firm’s SEO:

Hey Meta

Hey Meta is a great free meta tag checker tool that enables website owners to quickly check their existing meta tags and develop them into more effective ones. With this tool, you can view examples of what your site can look like after successfully applying meta tags. While only a basic tool, Hey Meta can help you learn the best practices associated with meta tags. It also enables you to see what your law firm’s website looks like once someone shares the link with another person. is an effective tool that can help law firms debug and create the code associated with meta tags for their websites. With this tool, law firms can easily experiment with their meta tags and then check to see what their web pages look like on various platforms, including search engines and social media. In particular, tries to focus on creating fluid processes to make it more enjoyable for website owners to check and adjust their sites’ meta tags and improve their SEO.


SortSite by PowerMapper, a provider of various website tools, is a free, helpful SEO tool that can enable law firms to optimize their sites in multiple ways. These include checking the site’s meta tags, analyzing the keyword placement, and reviewing the site to see if the website owner can apply any other SEO best practices and avoid unnecessary penalties from search engines. When analyzing the site’s meta tags, this tool specifically checks for duplicate, poorly optimized, and missing tags.


This premium tool enables website owners to see how others view their websites on mobile devices and determine whether the site has effective meta tags. If the software identifies any issues, it also provides recommendations for fixing them. While using this tool requires users to pay a subscription fee, it is possible to get a free seven-day trial to check if the software is suitable for your law firm’s requirements.


ToTheWeb offers website owners a free tool for checking their sites’ titles and meta descriptions, including checking whether these are the appropriate length. It enables law firms to preview their sites’ meta tags on mobile devices and desktops. Additionally, they provide useful tips for optimizing this information, including how to write effective title tags, to improve a law firm website’s overall SEO performance.

How Law Quill Can Help – Meta Tags For Your Law Firm’s Website 

Meta tags for your law firm’s website play a crucial role in attracting visitors to that law firm website you have worked so hard to produce. When creating meta tags, it is important to make your stand out, so you can use them as strategic marketing tools. Meta tags for law firm websites do not have to be a mysterious part of SEO. They function like rich, brief and precise signposts, pointing to your pages. Once you start creating killer meta tags, you can attract more traffic to your content, boost your rankings and bring in more leads. 

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