As a lawyer, you are probably aware of your greatest strengths, such as your ability to provide calm counsel to clients, a deep understanding of relevant laws, strong advocacy skills, and/or talent in the courtroom. What may not be on the list is the strongest understanding of SEO and digital marketing principles. Just as you may delegate more administrative tasks to support staff, it simply may not be worth your limited time and energy to try to undertake learning SEO. If you are ready to hire a law firm SEO agency, Law Quill can discuss your budget and how we can improve your search rankings, and get you more clients (because isn’t that what it’s all about?)
Search engine optimization (SEO) is the process that is implemented to help raise a website’s search ranking position. An SEO agency employs various strategies so that your website appears higher on the results that Google and other search engines display when a prospective customer looks for your services.
Why does this matter? Most people do not look past the first page of search results. Therefore, if your ranking is not higher, most people will not even notice your online presence. For example, if you are a Los Angeles criminal defense lawyer and you are the 17th result on the second page, 16 other Los Angeles criminal defense lawyers are currently ranking higher than you and more likely to get business from the internet than you are. With the right SEO campaign, you could potentially surpass these competitors.
Can a person file a claim, a lawsuit, a divorce, and file for a trademark themselves? Officially, yes. However, they won’t have the expertise you have.
So, the answer is yes, a law firm can do their own SEO, but it requires a significant investment of time, resources, and expertise. SEO (Search Engine Optimization) is a complex and ever-evolving field that involves a range of techniques and strategies to improve a website’s visibility and ranking in search engine results pages (SERPs). Here are some factors to consider:
Overall, while a law firm can do its own SEO, it may not be the most effective use of its time and resources. Working with an experienced SEO professional or agency can provide a law firm with the expertise, resources, and competitive edge it needs to succeed in today’s digital landscape.
The time it takes to learn SEO (Search Engine Optimization) can vary depending on a number of factors, including the individual’s background, experience, and level of dedication. Here are some factors to consider:
Overall, while it is possible to learn the basics of SEO relatively quickly, becoming proficient and achieving real results typically requires ongoing learning and experimentation. It may take several months or even years of practice to become a skilled and effective SEO professional.
SEO agencies employ various processes and strategies to try to make their customers’ websites more prominently displayed on Google and other search engines. They may create specific campaigns for each client, which may involve one or more of the following methods:
Not all SEO agencies are alike. Some things to look for in a law firm SEO agency include:
There are many SEO agencies. However, there are only a few that focus exclusively on law firm websites. What may work in retail or for an HVAC company will simply not work for law firm websites. Just as there is a benefit of specializing in specific areas of the law, there is value in focusing exclusively on law firm websites as an SEO agency.
Any established SEO company will be able to point to specific results they have achieved, such as through client testimonials or improvements in search engine rankings that can be quantified.
One drawback of working with some SEO agencies is that they will retain ownership of the content and website design. If you ever decide to cut ties with the firm, you will not own the intellectual property you invested in. We believe that once you pay for SEO services, your law firm should own the work.
Likewise, it is important that you have your own Google accounts for your analytics and ads. These accounts contain critical data that can help you make informed decisions about your business. You can always delegate work to your SEO agency, but you should be the account owner.
SEO agencies should not hide behind complex algorithms and smoke screens. They should be able to say in plain language what they are doing and how they bring value to your business. Transparency is important in any business model, but it is especially valuable when providing SEO services. You should be able to hold your SEO agency accountable for the work and the promises it makes.
Additionally, there should be transparency around pricing. Your budget will largely dictate your SEO campaign. It is important to understand what tools you will be responsible for paying for as part of your SEO campaign and which are included in the price. Additionally, if you increase your SEO budget, you should also have a clear understanding about what additional services you will receive. However, keep in mind that SEO work is largely manual in nature. If SEO agencies charge an extremely low price, they are likely using automated services that will be unlikely to move the needle for your search rankings.
SEO for law firms is different from SEO for other types of businesses in several ways. Here are a few key differences to keep in mind:
Overall, law firm SEO is a complex and specialized field that requires a deep understanding of the legal industry, ethical guidelines, and the unique challenges and opportunities faced by law firms in the online marketplace. Working with an experienced SEO professional or agency that specializes in law firm SEO can be a key way to achieve success in this competitive and complex field.
There are various tools that SEO agencies use to help them deliver results, including programs that identify keywords, measure how optimized your webpages are, and make suggestions for changes. However, some of the tools that SEO agencies use are the same tools that you have access to and should have an understanding about. Your SEO agency can prepare reports based on the critical data that these tools obtain.
Some tools available to analyze SEO data for law firms include:
Google Analytics is a digital platform that collects data from your various websites and apps so that you can receive insights into your business. The platform can help you understand web visitors’ full journey across your websites and apps. This allows you to better measure the return on investment of your marketing dollars.
It is essential to have Google Analytics set up so that you can see where you are starting in your SEO journey to measure your growth. This tool is free to use. Furthermore, most content management systems have plugins that integrate with Google Analytics. You can follow this step-by-step guide to set up your Google Analytics account.
In Google Analytics, you can cull data like traffic by source and goal completion by source. Traffic by source gives you information about how web traffic to your website evolves over time based on the marketing channel that is driving traffic to your site. Goal competition by source shows you where web traffic originated that resulted in a goal conversion, such as becoming a client or contacting your law firm.
Google Search Console is another free, yet valuable, tool from Google. This service lets you monitor, maintain, and troubleshoot your website’s presence in the company’s search engine. You can view various metrics related to search performance and your users’ experience to improve your search rankings and generate more web traffic. Google publishes a step-by-step guide to help you set up Google Search Console for your website.
Do you know about backlinks? If not, then it is time to hire a law firm SEO agency to help you!
Here are some things to keep in mind about backlinks and their role in SEO:
Overall, backlinks are an important part of a comprehensive SEO strategy, but they should be viewed as just one piece of the puzzle. A successful SEO strategy should also focus on creating high-quality, valuable content, optimizing website structure and navigation, and other factors that contribute to a positive user experience and high search engine rankings.
If you do not have the ability to grow your law firm through effective and authoritative backlinks, then perhaps it truly is time for you to contact Law Quill!
Here are a few methods that we have learned in our time as a leading law firm SEO agency can help you improve your site’s search engine rankings:
You have enough on your hands with a busy law practice. A law firm SEO agency can do the work necessary to help you achieve optimal results. Law Quill can create a strategic SEO campaign that considers your budget, unique value proposition, region, and key metrics. Law Quill’s customers have stayed with us for years because we have produced impressive results and provide small and mid-sized law firms the personal attention they need and deserve. Our founder, Annette Choti, is a recognized digital marketing expert for attorneys who appears on prestigious websites and podcasts.
At Law Quill, we focus exclusively on law firm marketing. We have a narrow focus that has proven time and time to benefit our amazing clients. Learn more about our services and how we can help as your law firm SEO agency by scheduling a Zoom call or emailing us at firstname.lastname@example.org.