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Law Quill’s Video Marketing For Law Firms
Video marketing for law firms is a hot and powerful trend. Video attracts consumers, and its content can often explain, educate or entertain better than text. A majority of individuals report that they have purchased a product or service based on a marketing video, and 92% of marketers use video in their strategies. Perhaps you know the statistics, but are not sure how to get started using video for your law firm. Law Quill is here to show you how you can attract potential clients with the force of video marketing.
Video Marketing for Law Firms
Video marketing is exploding, and it has radically changed the look of websites, social media and search results. You cannot look at a Facebook feed or run a Google search without seeing video everywhere. Consumers crave video, and they prove it with their wallets: reports tell us that 74% of users who viewed a product explainer video bought the product.
Law firms can use video to show both their professional and personal side, making them stand out from their competitors. Video marketing for law firms is a way to show prospective clients who you are, and how other clients have benefited from your services. However, not all videos are created equal. Any individual can create and publish a video online, but the standards of marketing videos must be higher. Consumers expect more superior standards for the legal industry when it comes to video marketing. A poorly filmed video can translate into an eroded reputation for your law firm.
Sample Video Below
Law firms are already using video marketing, and this includes your competitors. But, they are not necessarily using it effectively. Here are some common mistakes that law firms make when it comes to utilizing video in their marketing strategies.
Quantity over Quality
Choosing a marketing agency to create a professional video for your law firm is the right idea. However, some marketing agencies sell their video options in bulk, instead of crafting videos one by one that speak to your prospective clients. It is better to have a small stash of quality videos that ooze your brand and message in a professional way, rather than a bulk rendition that says nothing unique. When the focus is quantity over quality, your law firm video will just look like any other law firm video with its generic backgrounds, typical music and legal jargon.
Video length is crucial. Just because consumers crave video content doesn’t mean they want to sit through a bland, stretched out video. Short video clips are preferred for busy users who want to ingest meaningful content fast. At Law Quill, we produce short and powerful videos that speak your message. Then we leave.
A video that carries a mediocre message is too long, even if it lasts only 20 seconds. However, potential clients that find an engaging message will take time to watch a video that is helpful, inspiring or entertaining. An effective, professional marketing video should:
- Be a story more than an obvious sales pitch
- Not be stiff or boring
- Convey a reason for watching it: New information? Humor value? Motivate to action?
Trying Too Hard
Creativity and authenticity are stellar attributes, but not when they obscure the video message. Some videos just try too hard to be avant garde, funny or clever — and it shows. A finished video product can be unique and attractive, while also looking sharp and professional.
When it comes to video for marketing purposes, descriptions are everything. They allow search bots to recognize and categorize your video’s content. Using a professional agency to produce your marketing video will ensure that your video will be properly tagged and titled, in order to give you the maximum SEO boost possible.
At Law Quill, We Get It
We know your potential clients crave video content, and that your competitors are probably already producing it. We know that Google rewards law firms that include video content on their website. But, we also get that you do not necessarily want to put yourself in front of the camera. We can create top quality, unique videos that share your message, even if you are not the one to proclaim it.
What Law Quill Can Do For You
Video content for law firm marketing holds endless possibilities. Your law firm can embed video within your website, or create your channel with YouTube, Vimeo, Veoh or Metacafe. LinkedIn, where 93% of attorneys hang out, makes it easy to add video to your profile. Social media channels are ideal spots for your law firm video as well. Ideas like the following are just a sampling of the video content that Law Quill can create for your law firm:
- Video Testimonials
- Client Stories
- Law Firm Branding
- Practice Areas
- Attorney Profiles
- Social Media Ads
- Other Video Ads
Law Firm Video Marketing FAQ
What is a video marketing strategy?
A video marketing strategy starts with examining your law firm’s goals. The next step is to set measurements to determine if you have met your goals, such as increased traffic, higher rankings or reduced bounce rate. Your marketing videos can be a dynamic part of your existing plan.
How do marketing videos enhance SEO?
Adding video can improve your SEO, because video content is recognized and valued by Google. Video content usually keeps consumers on your site longer, which tells Google you have valuable content there. As consumers spend more time on your site, your rankings improve.
How can law firm video marketing increase business?
Whether you are seeking more clients or better brand awareness, video is a powerful, proven way to get real results. Around one billion hours of YouTube video content is watched daily. Even if you continue to use traditional print and text marketing, your business will be at a competitive disadvantage if you do not use some video marketing in your strategy.
How much will video marketing cost?
Our videos are 1-1.5 minutes long, & cost an additional $65. Although video marketing is one the most expensive types of marketing content, video adds incredible value to your business.
Will video content be effective for my law firm?
Creative video content looks good, but what is the bottom line? Is it effective? Yes — when done right, video content can revolutionize your law firm’s online presence. Video can generate massive results, including:
- Bring new client leads
- Boost landing page conversions
- Confirm your law firm as an authority in the legal field
- Build your brand
- Optimize your SEO
Let Law Quill Help You With Video Marketing
Your potential clients may not take the time to read and consider your law firm’s mission statement on the website. However, if your mission statement speaks in video form, prospective clients might be hearing it daily in an engaging and memorable way. Video content is relevant, provides value and gets to the point quickly. Because modern consumers prefer watching video to learn about your services, this is a simple reason to start employing video marketing for law firms. In the competitive legal arena, let Law Quill help you send a potent and profitable message through video.
Another Sample Video Below
Interested in seeing another sample video? Click the image below!