Audio content fits everyone’s busy lives. Many people are consuming audio content on different platforms, including YouTube. Enter: YouTube audio ads for lawyers. With these audio ads, you can have a chance to capture the attention of users listening to podcasts, music, or lectures. Many of these ads are short but contain vital information needed to reach potential clients. However, is the investment in YouTube Audio Ads for lawyers really worth the investment?
While YouTube is better known as a video-sharing platform, many individuals also use the site to access audio content. YouTube remains a popular platform, with 2.2 billion people logging in monthly. Those numbers are not all exclusively audio listeners, but it is still a big audience to advertise your legal services. More users are embracing audio content, meaning these audio ads are a tremendous untapped resource for your legal marketing.
Like the video ads, YouTube audio ads are very similar. These ads use a voiceover to read a message, but there is still a need for a still image or animation component to display on the screen. The audio ads share the same characteristics as the video option, even charging on the exact “cost per thousand” basis. The platform makes creating, buying, and setting up a campaign easy for anyone, especially those law firms with a busy schedule. Your law firm can create a campaign and manage it from a Google Ads account, helping you to reach your goals and analyze data from the same platform as your other Google tools. Law firms can monitor their progress to ensure they reach the right audience for the ads.
Only certain brands could make the ads when YouTube debuted its audio ad format in 2019. However, since late 2020, the platform has been open to everyone. But some brands are still ineligible to run audio ads, including healthcare, gambling, or alcohol sales businesses. Currently, lawyers and legal professionals are eligible to create these audio ads.
Remember that these ads exclusively run on YouTube’s podcast or music content. Select specific spots to place your ads. While you can select a music genre for the audio ads, consider running one in a podcast or made-for-audio music category. For example, you should play an ad for those who are listening to a podcast that may be related to your field of expertise.
Whether you have created an ad campaign in the past or have limited experience with any advertising, it is simple to make and upload ads for this platform. Before reaching for the microphone, you must have a finished marketing video to add to your campaign. This video should contain the audio segment of your ad, along with the animation or image that will display on the user’s screen. You can upload these ads to the law firm’s account, which is a Google Ads account in many cases. From there, track how well the audio ad is performing for your firm. There are a few other requirements. YouTube audio ads for lawyers are only 15 seconds in length. Plus, many will need a companion banner and a call to action on the screen. According to the United States Small Business Association, you need to target specific audience size, demographics, and unique traits that relate to your business. While you may want to “niche down” to find the perfect potential audience, Google advises many audio ads to target large audiences.
You may want to create a certain audio ad that runs on podcasts while setting up different ones that focus on various music genres. When you segment your audio ads, you can see where they perform best. Some of the best ways to target the right audience are by using dynamic music lineups. These lineups use contextual targeting so that your ads can align with the relevant topics that your target audience is listening to on the platform. If you want to know how YouTube audio ads can help your law firm, contact Law Quill.
There is no definitive answer to this question as it depends on the specific goals and strategies of the law firm. However, there are a few potential reasons why a law firm might choose not to run YouTube ads:
Overall, whether or not a law firm should run YouTube ads depends on a variety of factors, including their target audience, budget, ethical considerations, and branding strategy.
A law firm may choose organic marketing over YouTube ads for a variety of reasons, including:
Overall, while YouTube ads can be effective for certain law firms and marketing goals, organic marketing methods can offer a range of benefits that make them an attractive alternative for law firms looking to establish a strong online presence and attract clients over the long term.
Whether or not YouTube audio ads are worth the investment depends on a variety of factors, including the specific goals of the advertising campaign, the target audience, and the budget of the advertiser. Here are some potential pros and cons to consider:
Overall, whether or not YouTube audio ads are worth the investment will depend on a variety of factors, including the goals of the advertising campaign, the target audience, and the budget of the advertiser. Advertisers should carefully consider the potential pros and cons before deciding whether or not to invest in this form of advertising.
If you are interested in reaching your target audience through audio, then consider starting a podcast for your law firm!
There are several reasons why a law firm may want to consider starting a podcast:
Overall, starting a podcast can be an effective way for a law firm to establish its expertise, engage with potential clients, build its brand, improve its SEO efforts, and connect with other professionals in its industry.
Before you create an audio ad, consider your target audience. If you believe that your audio ads cannot reach the ideal clients, then your advertising will not be effective in the long run. Ensure your target audience is similar to those who use the YouTube platform. When listeners tune into their favorite podcast or play a favorite song, you can advertise your law firm’s services, leading to a wider outreach than other types of advertising. However, the truth is that there may be better uses for your digital marketing dollars that showcase your expertise and authority, such as onsite SEO and blog articles.
YouTube audio ads for lawyers can be part of a digital marketing strategy, but often doesn’t really give a law firm the best return on their digital marketing dollars.
If you feel overwhelmed, and unsure of your next digital marketing steps, we are here to help and would welcome the opportunity to visit with you for free regarding your law firm website’s content, and how we can ensure you showcase your expertise and authority online to the right clients. Schedule a free visit with us by scheduling a quick phone or zoom call at your convenience on our calendar today. You can also email us at email@example.com.