Paid Advertising services
Are Paid Ads Right For Your Law Firm?
We can help you determine not only if paid ads are right for your law firm, but also which ones will work best to achieve extraordinary results.
Pay Per Click (PPC)
Google Ads places your firm at the top of search results when potential clients are actively looking for legal help. You pay only when someone clicks your ad and visits your website, which is why it is known as pay-per-click advertising.
Local Service Ads (LSA)
Local Services Ads put your firm at the top of Google search results with a verified listing designed to drive calls and messages from local prospects. Instead of paying for clicks, like PPC ads, you only pay for each qualified lead that contacts your law firm.
Meta Ads
Meta Ads allow your firm to advertise on Facebook and Instagram by targeting users based on demographics, interests, and behavior. Prospective clients see your ads in their feeds and when someone clicks or submits a form, they become a lead.
Since working with Law Quill, our online visibility has improved tremendously, and we're consistently connecting with the right clients at the right time. Their work has made a real impact on our growth, and I couldn't be happier with the results. I highly recommend Law Quill.
How We Run Google
PPC Ads
If your law firm is a good fit for Google PPC Ads on Google, we make sure you are seen by the perfect clients looking for your legal services.
Research Your Audience & Keywords
We deeply research your target clients and your target keywords to discover the perfect nexus.
Create & Continually Optimize Campaigns
We create campaigns and then continually optimize them for your law firm's maximum benefit.
Reporting & Communication
With a 24/7 dashboard, two monthly reports, a mid-month connection, and a monthly meeting, you will always know the results of your campaigns.
How We Run LSA Ads
LSAs show your firm at the top of Google when people in your area search for legal services. You only pay for each qualified lead that actually contacts your firm.
Create a Strong Foundation
Your firm competes based on eligibility, proximity, responsiveness, and reputation. That means you need a comprehensive & complete Google Business Profile.
Create & Continually Optimize Campaigns
We help you determine a set budget, and choose practice areas by location. We help you integrate with a tool like CallRail to help track your results.
Reporting & Communication
With a 24/7 dashboard, two monthly reports, a mid-month connection, and a monthly meeting, you will always know the results of your campaigns.
How We Run Meta Ads
Facebook & Instagram allow you to run Meta Ads across both platforms to showcase your legal services to those who may not be actively searching.
Create a Strong Foundation
We help define objective and build target audiences with specificity. We ensure that your messaging is found on social media platforms.
Create & Continually Optimize Campaigns
We create the graphics, determine the conversion path, budget, and schedule. We continually monitor the performance of each campaign.
Reporting & Communication
With a 24/7 dashboard, two monthly reports, a mid-month connection, and a monthly meeting, you will always know the results of your campaigns.
Experience Our Signature Q Method
All SEO services at Law Quill follow our proprietary Signature Q Method. This ensures exceptional outcomes and an elevated client experience.
Law Firm Paid Advertising FAQs
What is the difference between Google Local Services Ads, PPC, and Meta ads for law firms?
LSAs show your firm at the very top of Google with a “Google Screened” badge and charge per lead. PPC ads appear in search results and charge per click. Meta ads appear on Facebook and Instagram and focus on awareness and demand generation.
Which advertising platform works best for my practice area?
It depends on your goals, location, and practice type. LSAs often perform best for high-intent areas like personal injury and criminal defense, while PPC works well for competitive search terms. Meta ads are ideal for branding, remarketing, and longer decision cycles like estate planning or family law.
How much should a law firm budget for LSAs, PPC, or Meta ads?
Budgets vary by market and competition, but most firms see meaningful results starting between $1,000 and $5,000 per month per channel. We tailor budgets based on lead costs, case value, and growth goals.
Are Google Local Services Ads better than PPC for attorneys?
LSAs often deliver higher-quality leads at a lower cost, but they offer less control. PPC provides deeper targeting, keyword control, and scalability. Many firms see the best results by running both together.
How long does it take to see results from paid ads?
LSAs can generate leads within days once approved. PPC typically produces results within the first 30 days. Meta ads may take longer as audiences build and messaging is refined.
How do you track leads and measure ROI for law firm ads?
We are truly your partner and become part of your team. We need for your law firm to track phone calls, form submissions, booked consultations, and signed cases. We can help you set up a platform like CallRail to help you do this. This allows us to report on cost per lead, cost per case, and overall return on ad spend on our reporting and in our monthly meetings.
Can I run ads in multiple cities or states?
Yes. PPC and Meta ads offer precise geographic targeting. LSAs are location-based and require verified office locations, which we help configure correctly.
How Much Do You Charge for Paid Advertising?
This depends on which type of advertising you choose, and the total of your ad spend. If you decide to run LSAs, we run those at no extra charge as long as you are with one of our Signature Packages. PPC ads and Meta ads management fees are calculated based on the complexity of each campaign.