Pillar content


one batch of strategically-created content of 20-25k words based on your specific niche

What Is Pillar Content?

A pillar of content incorporates one large 3k-word article with 3 sub-pillars of 2k-word articles, as well as 9-12 1k word articles.

What Makes Pillar Content Different?

A pillar of content strategically builds content surrounding a very specific area in a way that your potential clients are searching.

What Makes Pillar Content Successful?

Placing a substantial amount of authoritative content on Google at once allows the platform to quickly understand your expertise and rank you faster at the top of their search engine for the phrases that your potential clients are searching!

Is Pillar Content Better Than Weekly Content?

Yes ... and No. Yes, a pillar of content will take your website and content to the top of Google much faster for that specific topic or practice area in which you want to showcase your expertise. However, it is important to still provide consistent content to Google so that the Google bots continue to crawl your website. The best strategy optimizes both of these techniques.

What Are The Benefits of Pillar Content Marketing?

A pillar of content allows you to get a substantial amount of content immediately on to Google that showcases your expertise and authority. We have seen clients rank for hundreds of keywords within weeks using this technique!

Additionally, a pillar of content is a one-time purchase which can be an effective use of digital marketing dollars.

Writing Samples

Personal Injury SEO Content
Car/Motorcycle/Trucking Accidents, Injuries, Slip and Fall, Med Mal, Wrongful Death
Business Law SEO Content
Business Formation, Landlord/Tenant, Transactional Law, Real Estate
Family Law SEO Content
Divorce, Child Custody, Equitable Division of Assets, Child Visitation, Alimony, Child Support
Bankruptcy Law SEO Content
Types of Bankruptcy, Student Loans, CARES Act, Tax Implications
Immigration Law SEO Content
Asylum, DACA Law, Immigration Laws; Types of Immigration
Estate Law SEO Content
Estate Planning, Valuations, Asset Protection; Probate
Employee Rights SEO Content
Discrimination, Harassment, At-Will States, Unsafe Working Conditions, Employer Compliance
Criminal Law SEO Content
DUI, Types of Charges, Prosecutorial Discretion, Sexual Assault, Protection Orders
Intellectual Property Law SEO Content
Types of Intellectual Property, Copyright, Trademark, Patent

pillar content project


Frequently asked questions

Yes. Every article created for your law firm will be unique and specifically keyworded and optimized for search engines. We provide a screenshot showing that the content is original on every article (along with a screenshot showing that the content was written by a real human being and not AI) 

Law Quill does substantial research regarding the most beneficial topics for your law firm through SEO analysis and competitor research. Therefore, in order to receive maximum benefit from your content, Law Quill chooses the topics to best promote your law firm through SEO. However, we partner with law firms, and every law firm gets to choose from those topics! There will never be any surprises with the content you receive from Law Quill!


Yes! Please click here to view sample articles. Law Quill has written over 4 million words of content for law firms throughout the United States and Canada, and we have written for every practice area. 

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