If you are a small or solo law firm looking to increase your online visibility through digital marketing, you are in the right place! Annette Choti, Esq. is an attorney of 20 years that now owns a digital marketing agency, Law Quill, and has a passion for helping lawyers gain a larger digital footprint, and more clients! Learn about SEO, content marketing, web design, organic traffic, Google algorithms, email marketing, pay per click advertising, social ...
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As a small or solo law firm owner, are you completely overwhelmed with your options regarding digital marketing? It's challenging to know what your options are and where you should even start! This episode of the Legal Marketing Lounge is going to look at all of your legal marketing options from paid advertising to organic traffic. Know all of your options before you make a decision which direction to start in to gain more of ...
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SEO (Search Engine Optimization) is a jigsaw puzzle with so many pieces that factor in to getting to those coveted first pages of Google. This episode will teach you what those puzzle pieces are, and which ones are the BEST for getting amazing organic traffic to your law firm's website. Learn what is great (and terrible) for SEO and how to make sure your law firm's website gets ranked high by Google! TRANSCRIPT Hello, welcome ...
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Lawyers are held to a high standard regarding their marketing content both online and offline. Failure to make sure that your website stays within these guidelines could lead to ethics violations! Learn the 7 things you should NEVER say on your law firm's website to ensure you remain compliant! SHOW NOTES Some of the resources I visited about in today's episode include the following: American Bar Association Marketing Guidelines Deposit Photos Note: Link to websites ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 1 - WHY GREAT CONTENT MATTERS SEO is search engine optimization, and it is the way that Google integrates all of the information about your law firm from the entire internet to determine whether ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 2 - FINDING INCREDIBLE TOPIC IDEAS TO WRITE ABOUT Generating content ideas for your law firm’s website can be challenging — in fact over half of the people using websites and blogs find this ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 3 - UNDERSTANDING KEYWORDS FOR SEO UNDERSTANDING KEYWORDS FOR SEO SEO (Search Engine Optimization) keywords are the lifeblood of digital marketing, and they can make a substantial difference in your website’s online visibility. SEO ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 3 - CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 5 - INTERNAL AND EXTERNAL LINKING FOR SEO (SEARCH ENGINE OPTIMIZATION) Internal links keep your potential clients within your website, while external links transport a visitor from one website to another. Adding internal and ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 6 - PLAGIARISM AND SEO (SEARCH ENGINE OPTIMIZATION) Plagiarism. It's NOT what you think it is! In many cases, law firms make simple mistakes that cause the Google bots to think the content on ...
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#010: Repurposing Your Content Dozens Of Ways for SEO (Search Engine Optimization) If you went through the entire Creating Great Content Series, CONGRATULATIONS! Now, you have an amazing piece of content that has keywords, internal and external links, and has the proper formatting for SEO.You can now take that ONE PIECE of content and repurpose it DOZENS of different ways!Seriously - DOZENS. Don't believe me? Listen to this episode to learn how! SHOW NOTES Some ...
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#011: Google My Business For Law Firms This episode is all about why Google My Business (GMB) is so important for law firms. This is FREE REAL ESTATE on the internet that Google uses in its algorithm to determine SEO and rankings for their search engine! Learn how to use this valuable tool in this episode! SHOW NOTES Some of the resources I visited about in today's episode include the following: Note: Link to websites ...
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#012: Email Marketing For Law Firms (Yes, It's Still Amazing!) Although choosing marketing strategies for your small law firm can be overwhelming, one of the most potent and budget-friendly choices is email marketing.If you think of email as old fashioned, think again: 75% of small businesses count on email as their main source of gaining clients, because it works. Done correctly, email marketing for law firms can be an ideal component of an overall marketing ...
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