#020 - Law Firm Branding With over 47,000 law firms operating in the United States, the legal industry is a competitive one, and one way to stand out is by creating a recognizable brand for your law firm. These days, branding is a common way for law firms to inform the public of services, to generate loyalty from clients, and to attract new business. Although it may seem more tangible to check off other marketing ...
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#019 - Live Chat On Your Law Firm's Website Our fast-paced, instant digital world has morphed most of us into demanding consumers who cannot wait. If a website visitor reaches out and does not get an immediate response from your law firm, you could lose them to a competitor. To prevent this, law firms have been turning to live chat, which can attract website users and confirm that someone is available 24/7. Live chat has ...
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#018 - Hot Legal Marketing Trends Digital marketing never stops, and if you want your law firm to continue to stay competitive, start looking at these hot digital marketing trends! They can give you the edge your law firm needs! SHOW NOTES Some of the resources I visited about in today's episode include the following: SmarterQueue Repurposing Content Course Jump on my calendar to visit about your content marketing needs here! Note: Link to websites ...
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#016 - Instagram For Lawyers Instagram is another potent social media tool that claims over one billion active users. In the past, law firms have overlooked Instagram, but since the number of adult users has increased, more law firms are discovering its advantages. Using Instagram, some law firms have thousands of followers and high levels of engagement, and many lawyers agree that Instagram is an essential part of their online social media marketing strategy. If ...
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#016 - How to Get More 5 Star Reviews For Your Law Firm A recent study focusing on legal services reported that around 84% would not hire a lawyer who had less than a four-star review average. Gaining future clients and maintaining your law firm’s quality reputation depends on a steady flow of happy online reviews, but how can you make this happen? Here are 5 ways to increase the flow of 5-star reviews for ...
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#015 - Perfect Your Law Firm's About Me Page Your law firm’s About Me Page is one of the most popular spots on your website, so it is crucial to make it shine. It is the place to boost your brand, engage website visitors and connect them to real people. It is the venue where all of your efforts regarding your small digital marketing can finally have a place on the internet. It can highlight ...
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#014 - How To Keep Visitors On Your Website Longer Your law firm’s website (and Google Analytics) records the way visitors view your site, and if they consistently exit after viewing only one page, these interactions increase the “bounce rate” for your law firm’s website. Since you want potential clients to thoroughly navigate your site and see all that you have to offer, the lower the bounce rate, the better. But, here is the IMPORTANT ...
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#013 - Social Media Marketing For Lawyers Social media for lawyers definitely needs to be used wisely, and there are some practices to avoid, but the benefits may outweigh any potential drawbacks. If you are examining social media marketing, review the following to discover how you can use social media to advance your law firm’s goals. . SHOW NOTES Some of the resources I visited about in today's episode include the following: SmarterQueue Repurposing Content ...
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#012: Email Marketing For Law Firms (Yes, It's Still Amazing!) Although choosing marketing strategies for your small law firm can be overwhelming, one of the most potent and budget-friendly choices is email marketing.If you think of email as old fashioned, think again: 75% of small businesses count on email as their main source of gaining clients, because it works. Done correctly, email marketing for law firms can be an ideal component of an overall marketing ...
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#011: Google My Business For Law Firms This episode is all about why Google My Business (GMB) is so important for law firms. This is FREE REAL ESTATE on the internet that Google uses in its algorithm to determine SEO and rankings for their search engine! Learn how to use this valuable tool in this episode! SHOW NOTES Some of the resources I visited about in today's episode include the following: Note: Link to websites ...
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#010: Repurposing Your Content Dozens Of Ways for SEO (Search Engine Optimization) If you went through the entire Creating Great Content Series, CONGRATULATIONS! Now, you have an amazing piece of content that has keywords, internal and external links, and has the proper formatting for SEO.You can now take that ONE PIECE of content and repurpose it DOZENS of different ways!Seriously - DOZENS. Don't believe me? Listen to this episode to learn how! SHOW NOTES Some ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 6 - PLAGIARISM AND SEO (SEARCH ENGINE OPTIMIZATION) Plagiarism. It's NOT what you think it is! In many cases, law firms make simple mistakes that cause the Google bots to think the content on ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 5 - INTERNAL AND EXTERNAL LINKING FOR SEO (SEARCH ENGINE OPTIMIZATION) Internal links keep your potential clients within your website, while external links transport a visitor from one website to another. Adding internal and ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 3 - CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 3 - UNDERSTANDING KEYWORDS FOR SEO UNDERSTANDING KEYWORDS FOR SEO SEO (Search Engine Optimization) keywords are the lifeblood of digital marketing, and they can make a substantial difference in your website’s online visibility. SEO ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 2 - FINDING INCREDIBLE TOPIC IDEAS TO WRITE ABOUT Generating content ideas for your law firm’s website can be challenging — in fact over half of the people using websites and blogs find this ...
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CREATING GREAT CONTENT SERIES This series is about giving small and solo law firms the information and tools to create amazing content for their own websites to gain more organic traffic, help potential clients, and rise in the Google rankings. Part 1 - WHY GREAT CONTENT MATTERS SEO is search engine optimization, and it is the way that Google integrates all of the information about your law firm from the entire internet to determine whether ...
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Lawyers are held to a high standard regarding their marketing content both online and offline. Failure to make sure that your website stays within these guidelines could lead to ethics violations! Learn the 7 things you should NEVER say on your law firm's website to ensure you remain compliant! SHOW NOTES Some of the resources I visited about in today's episode include the following: American Bar Association Marketing Guidelines Deposit Photos Note: Link to websites ...
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SEO (Search Engine Optimization) is a jigsaw puzzle with so many pieces that factor in to getting to those coveted first pages of Google. This episode will teach you what those puzzle pieces are, and which ones are the BEST for getting amazing organic traffic to your law firm's website. Learn what is great (and terrible) for SEO and how to make sure your law firm's website gets ranked high by Google! TRANSCRIPT Hello, welcome ...
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As a small or solo law firm owner, are you completely overwhelmed with your options regarding digital marketing? It's challenging to know what your options are and where you should even start! This episode of the Legal Marketing Lounge is going to look at all of your legal marketing options from paid advertising to organic traffic. Know all of your options before you make a decision which direction to start in to gain more of ...
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If you are a small or solo law firm looking to increase your online visibility through digital marketing, you are in the right place! Annette Choti, Esq. is an attorney of 20 years that now owns a digital marketing agency, Law Quill, and has a passion for helping lawyers gain a larger digital footprint, and more clients! Learn about SEO, content marketing, web design, organic traffic, Google algorithms, email marketing, pay per click advertising, social ...
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