ARE YOU OVERWHELMED AND UNSURE OF THE STEPS TO TAKE
TO GROW YOUR LAW FIRM ONLINE?
There is an exact roadmap that successful law firms and businesses follow to grow online. Taking these steps in the right order can ensure that you increase your law firm’s online visibility effectively, efficiently, and successfully. Following this roadmap will allow you to showcase your expertise, authority and trustworthiness to both your potential clients AND Google.
Where are you at on this roadmap?
STEP 1: BRANDING
Branding is everything. Branding is creating an emotional connection to your service or product. The internet is a noisy, cluttered place. You need your law firm to stand out. Branding makes your law firm memorable, and helps your potential clients make it easy to choose you instead of your competitors.
STEP 2: WEBSITE
Your website is your virtual real estate on the internet. Make sure that it represents your law firm, your brand and your services to gain more clients! We only create unique websites for our clients. Before you worry about social media, make sure that you build your own virtual home on the internet to showcase your expertise, authority and trustworthiness to your potential clients and Google.
STEP 3: oNSITE & OFFSITE SEO
After creating a website, you need to make sure that it is optimized for SEO. To accomplish this, utilize keywords, titles, meta descriptions, headings, images, and internal links. Your website should also have citations offsite and smaller backlinks to showcase your authority to Google. You should consistently monitor, adjust, and adapt your website to gain more visibility to potential clients online.
STEP 4: CONTENT CREATION
The only way to rise in the Google rankings is with a blog. Full stop. Fact: Once the Google bots read your website, they are done – unless you provide them with more to read! Fresh and relevant content keeps the Google bots and your potential clients coming back to your website. Consistent content also increases your domain authority, allows you to showcase your authority and expertise on social media and in email lists. The old adage is still true: Content Is King!
STEP 5: sOCIAL MEDIA
After you have a brand, a website, great SEO, and consistent content, you should consider developing a social media strategy. While you should never build your virtual home on someone else’s platform, social media allows you to showcase your expertise & authority, and keep your brand top of mind. Ultimately, you want all of your potential clients to stop watching cat videos and scrolling through endless memes, and come to your website, where you can truly display how your legal services can help them!
STEP 6: bACKLINKS
While this step is listed last, it can be incorporated at any time as you develop your comprehensive digital marketing plan. Backlinks have been proven to be one of the most effective tools to rise in the Google rankings. Backlinks from more authoritative websites show Google that you are trustworthy and deserve top billing on their search engine.
FINAL DESTINATION: MORE CLIENTS!
Where are you at on this roadmap?
Schedule a visit with the Founder/Owner of Law Quill – Annette Choti, Esq. below!
We are a digital marketing agency by lawyers, for lawyers.
We not only understand marketing, we understand the law!