Google bots will only revisit a website that continues to produce consistent and valuable content. The only way to do this is through a blog.
A consistently updated blog shows your expertise and authority within your practice areas.
Ranking high on Google allows your law firm to be seen in organic searches and gain you more clients. Your potential clients are searching for your law firm's services. Make sure that they find you through strategic keyword research and SEO best practices.
An Email list is a valuable source of past and potential clients. Email your list weekly with a link to your latest blog to continue to provide value and keep you top of mind.
Bottom line: All marketers consider SEO efforts to be better than paid ads for sales. Organic traffic results in better click through rates, and more leads. (We all know that everyone ignores the ads at the top of Google, right?)
The only way to rise in the Google rankings is with a blog. Full stop. The reason is because once the Google bots read your website content they are done….UNLESS there is more to read. Fresh and relevant content keeps the Google bots coming back to your website, and helps you grow your Domain Authority (DA score)!
Also, having quality content on your website gives you the ability to showcase your Expertise, Authority and Trustworthiness (EAT Score for Google). This also provides useful content for your potential clients and shows them the value you can provide.
Finally, having content on your website allows you to have something to say to your E-mail list or talk about on other social media platforms.
Ultimately, having content on your website consistently through a blog is the only way to grow your law firm online in an organic way.
Yes. Every article created for your law firm will be unique and specifically keyworded and optimized for search engines. We provide a screenshot showing that the content is original on every article (along with a screenshot showing that the content was written by a real human being and not AI)
Law Quill does substantial research regarding the most beneficial topics for your law firm through SEO analysis and competitor research. Therefore, in order to receive maximum benefit from your content, Law Quill chooses the topics to best promote your law firm through SEO. However, we partner with law firms, and every law firm gets to choose from those topics! There will never be any surprises with the content you receive from Law Quill!
We provide the following with every article, every time.