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WordPress is a popular software option, favored by businesses and bloggers because it is free and easy to use. Smart law firms are also jumping in and using WordPress for their own websites and blogs. Beyond its general purpose functions, WordPress offers add-on elements called “plugins.” Because there are thousands of WordPress plugins, it is worth taking time to explore them, and to examine which plugins are the most beneficial for lawyers.
Plugins add specific functions to your WordPress website, and they enhance a website in a variety of ways, according to several basic categories:
- Lead generation
- Site performance
- Site analytics
- Backup and security
- Social sharing
- Comment management
Many plugins are free, and this makes it tempting to add them haphazardly to a website, without considering if they are truly suited to your needs. This practice can lead to diminished website performance and security issues, so it is crucial to examine each plugin before making a choice. Always add trusted, safe plugins to your WordPress site, and ponder the following considerations as well:
- Explore the plugin cost and support services. Free plugins by reputable creators can be safe and effective, but paid plugins are usually updated more often and carry the services of a quality support team.
- Check for the most recent update. Any plugin could be problematic if the last update was more than six months ago.
- Examine the ratings. 5-star rated plugins are preferred, and if the rating is less than 5 stars, read the reviews for warning signs.
Popular Plugins for Law Firms
It is an overwhelming task to choose from thousands of plugins, but you only need to find the best plugins that are specifically suited to the needs of your law firm’s website. To assist your search, here is a list of helpful WordPress plugins for lawyers.
A free and powerful tool, Google Analytics tracks and analyzes data from your website visitors. This plugin follows the route visitors take to get to your site, whether they started at an ad, email, or social media posting. Google Analytics can report on which pages visitors view most frequently, which of your links and pages are most popular, and it can track how consumers use your website. Using this data and much more, Google Analytics can use the information to help you optimize your law firm’s website, enabling you to draw more traffic that results in increased business.
Yoast SEO is the best friend of website managers and WordPress bloggers, since it almost thinks for you. Yoast SEO automatically optimizes your content for search engines and monitors your work even as you are creating it. Like an editor at your elbow, Yoast SEO will nudge you if you could use a keyword more effectively, improve your sentence length, enable permalinks or optimize meta tags. Yoast lets you choose public and private page designations and generates a sitemap so Google bots can properly read and catalog your website. Modern websites also need integration with their social media platforms, and Yoast SEO embeds settings so you can share your content easily.
After visitors read your website content, they may have questions or comments. Disqus enables anyone to do this easily. It also manages the resulting comments and minimizes spam. Disqus is free, or you can also purchase an upgraded version with additional features.
The booking calendar behaves as a virtual assistant for anyone who wishes to book a consultation or other appointment. When an individual books an appointment, a notification is sent, and the receiver can choose to approve or decline a consultation request. This plugin can be synchronized with Google Calendar and can import any other special events. A free plugin, the Booking Calendar also has a premium level option that can be purchased for a minimal fee, although some say that the upgraded version is superfluous for smaller law firms.
WordPress Customer Reviews
A simple way to gather client reviews, the WordPress Customer Reviews plugin is free. Once you have the reviews, you can moderate, filter and display them on your website. Client reviews are one of the top influencers in a person’s decision to hire a law firm, so a collection of positive client reviews is more important than ever before.
OptinMonster can help you build an email list to support a profitable marketing strategy. Using popup boxes, OptinMonster collects emails from your blog or website. Yes, we agree — too many popups can be annoying, but popups do increase signups, and with OptinMonster, you can tweak the settings as you wish. OptinMonster integrates with a variety of email marketing services, and costs for this plugin vary.
Law firms are discovering and utilizing social media more than ever, and the Shareaholic plugin is a simple way to assist any law firm’s social media efforts. Free and adjustable, Shareaholic allows you to add social share buttons, links, and other components to your social media sites. Both big and small websites can use Shareaholic’s social media savvy to engage and expand their traffic from the ease of one dashboard.
With the CallRail plugin, your law firm can trace contact forms and calls triggered from your website. CallRaill generates unique phone numbers, so the traffic source can be easily coded and tracked. CallRail tells you the call duration, location and time involved. This plugin allows you to view where the majority of your traffic originates, so you can also determine if your ad campaigns are working effectively. CallRail varies in price, depending on which features you choose.
Positive and public client feedback is the best kind of referral, and Strong Testimonials facilitate this for you. Strong Testimonials allows website managers to exhibit testimonials on the website, and the plugin cost is free, but you can also choose a paid upgrade. Strong Testimonials can help you post videos, photos, and organize your reviews in a variety of different ways.
SecuPress can help your law firm protect sensitive information for your clients. This plugin offers security alerts and firewall protection, and it obstructs any suspicious activity. SecuPress blocks harmful bots, protects security keys and wraps it up with a security report directly to your email. This helpful WordPress plugin runs free for the basic package.
Helping you acquire more leads, the Lexicata plugin tracks prospective clients for you. With pricing options that vary, Lexicata uses automated emails and lead trackers to discover the source of your leads, and uncover which marketing strategies would work best for your target audience.
How Law Quill Can Help
Plugins are advantageous little additions to your WordPress website, whether you need to improve your marketing strategy, assist client interaction, safeguard sensitive information or facilitate the use of social media. The choices listed above are only the beginning when it comes to finding the most helpful WordPress plugins for lawyers.
We are here to help and would welcome the opportunity to visit with you for free regarding your law firm website’s content, and how we can take these tasks off your plate! Schedule a free visit with us by scheduling a quick phone or zoom call at your convenience on our calendar today. You can also email us at [email protected]